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19 May 2017

Cloud Clarity

gilman

Microsoft Hong Kong's Cloud and Enterprise Product Marketing Manager, Gilman Yu talks to John Bensalhia about the benefits, trends and roads ahead for cloud adoption...

“It is an ideal platform for the developers to let their creative minds run with infinite ideas and add functionality to the application that would otherwise have not been dared by anyone to be implemented.”

With cloud adoption growing in stature worldwide, the status of the cloud is big news both now and for the future.

Gilman Yu, Cloud and Enterprise Product Marketing Manager at Microsoft Hong Kong, has seen notable growth in this sector in the past couple of years. “Customers have spent more, and there are increasing trends: particularly on digital cloud technologies. We are also seeing technology decision-making shift away from only IT to other business decision makers (ie: CMO) within the organisation.”

Gilman is responsible for strategic business planning and field marketing for Azure, System Centre, Windows Server and Enterprise Mobility Suite lines of businesses.

At Data Centre World Hong Kong 2017, Gilman will be looking at the various benefits afforded by digital technology for enterprises. “My session will cover how digital technology now allows enterprises to move at incredible speed and accelerate the responsiveness to uncover issues and inefficiencies, predict what will happen, and then adjust as needed in order to achieve digital transformation with Microsoft cloud technologies.”

Gilman says that there are three principal benefits of cloud adoption. The first of these is that it saves money. “With public cloud technology, the costs of building, testing and distributing web-based applications are decreased as one has to just pay for the computer processing time and storage space at a given time,” explains Gilman. “Since, one doesn’t have to worry about the underlying infrastructure, and only focus on the development of the functionality of the business application, it can be completed in a fraction of time, saving your precious time to be concentrated on other imperative tasks.”

Cloud adoption also saves time to market. Applications can quickly be deployed to the cloud platform which means that changes can be applied without any downtime. “It is an ideal platform for the developers to let their creative minds run with infinite ideas and add functionality to the application that would otherwise have not been dared by anyone to be implemented.”

Furthermore, the cloud allows for greater flexibility. For example, with public cloud, companies can use servers, storage, network and other elements of data centre infrastructure virtually, permitting flexible adjustments in its usage. “The contents of virtual machines like operating systems and applications are directly controlled by the user.”

“Enterprises can use the host environment as the logical expansion of the in-house data centre. As the customer base grows and the usage of the application increases, one has to just add additional capacity to make sure that the application is running smoothly. One does not need to worry about running out of server capacity.”

The year so far has seen a number of emerging trends with respect to cloud adoption. Gilman explains that Cybersecurity is an important example. “This involves mobile and identity driven security to protect valuable business data which can support a mobile workforce.”

For Advanced Analytics & IoT, the trend this year has seen machine learning capturing big data and translating that data into business action leveraging advanced analytics. Meanwhile, in the sector of Cognitive Services & AI, Gilman says that intelligent APIs and BOT services enable face recognition, emotion recognition, and also speech / chat recognition.

Finally, for Open Source Dev/Ops on cloud, Gilman explains that the new trend of containers & nano servers can enable optimisation of the app development process.

“Microsoft has a strong partnership with RedHat: this provides customers with greater choice and flexibility, deploying Red Hat solutions on Microsoft Azure to embrace hybrid cloud computing.”

From 2017 to the future. Gilman notes that with regard to cloud adoption, customers are increasingly interested in leveraging digital technologies and cloud to do their own digital transformation. “They are looking for ways to better engage with their own customers, transform their products, empower their employees, and optimise their operations.”

“There will also be more data-driven competition amongst businesses. More customers are relying on analytics to help them manage and grow their business. They need to ask internally what business problems they want to solve, then look for solution providers who can help them with new cloud solutions, and new IoT, Advanced Analytic solutions.”

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